lundi 18 février 2013

GAETAN FRIGON - The art of selling

by Bernard Bujold ( - 
Gaétan Frigon has just published his autobiography. We can say about the star of the french TV show DANS L'OEIL DU DRAGON that he had previously been the best president of the Société des alcools du Québec (SAQ) and never, neither before or since, this company had a manager who was as knowledgeable and skillful as seller. 
This is actually what is holding the autobiography of Gaétan Frigon: he is a natural salesman and his success clearly demonstrate it! 
You cannot compare Frigon to a kind of entrepreneur like Pierre Peladeau or Paul Desmarais because he did not have the same kind of personality or character. Peladeau and Desmarais are killers at heart while Frigon is a salesman at heart. An entrepreneur wants to dominate his opponents and he takes pleasure in winning as does an athlete in competition. A seller wants to attract the public and convince it to buy the product he is offering. 
It is interesting to read the path of Gaétan Frigon since his time at Eaton through the SAQ and Loto Québec until his recent broadcast on TV as investors-dragon. You can see a summary of the book on his personal website.
Photo 1: Cover of the book;
Photo 2: Photo Gaétan Frigon ;
See website Gaétan Frigon ;

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