jeudi 11 septembre 2014


By Bernard Bujold ( - 
The trick has been known for several years. Offer a free music album and use this gesture to promote the sale of shows. The problem is that the exercise only works if the artist is well known. So for an artist with little financial means, it is too expensive to provide free album and not lose his shirt. Let's say it's an investment and one must have the initial financial capital to get a return on the gesture because otherwise it can become a simple gift to the public with no financial return except a personal success. The trick of the free album of U2 songs with Apple is worthy of the trick put forward by a René Angelil with Celine Dion when he was active in the music industry. But one thing is now certain for all, the future is not in record sales, whether it is a star or a nobody ... 
The U2 album is interesting and well done musically. 
Picture 1: U2 ;
Picture 2: René Angélil and Celine Dion;
Picture 3: Free album cover by U2;

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